See how New Zealand service businesses compare Square Appointments with BookAndGo
“Square does payments. BookAndGo does everything else.”
A side-by-side look at what you get with each platform.
Square Appointments's facts are from its own website: Square's international availability article (read 29 October 2026), squareup.com/au/en/appointments/pricing (read 29 October 2026).
Square Appointments is an add-on to Square's payment platform. While great for point-of-sale, it lacks the depth of a purpose-built booking platform: no AI, limited marketing, and basic client management.
BookAndGo includes an AI chat assistant for your booking page that checks real availability and books appointments through natural conversation, with the client confirming in the chat.
BookAndGo is designed from the ground up for appointment-based service businesses. Square Appointments is a feature bolted onto a payment platform - it shows in the depth of scheduling features.
Waitlist with auto-fill and email campaigns are all included. With Square, marketing is a separate paid add-on and waitlists need a higher plan.
Track revenue trends, no-show rates, popular times, client retention, and provider performance. Square analytics are focused on payment data, not booking insights.
Simple, transparent pricing
Priced in NZ$ · 14-day free trial, no credit card
Per-location pricing, payment ecosystem lock-in
Everything you need to run your service business, in one platform.
Smarter booking for New Zealand service businesses.
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